Extinct Fish & Chips
Australian Marine Conservation Society
What’s under the batter matters
A DNA study by Macquarie University took samples from fish & chip shops around Australia and found critically endangered shark being served as Flake. So we made the national news by opening up a “Fish & Chip” shop with top chef Ben Shewry on Bondi beach.
On the menu? A selection of succulent, crispy, endangered shark shocking Aussies with the deadly reality of their seafood choices.
*No sharkies were harmed in the making of this activation
Still wondering? Take the DNA test.
For the skeptics we created scientific test kits, inviting diners to send in samples of fish from their local fish monger to be part of the Macquarie University study.
