The New Guard
Genesis
A creation story of luxury
Unbeknownst to most Australians, Genesis was shaped by some of the biggest names in luxury automotive. From Bentley to Lamborghini, the designers, engineers and experience architects behind the brand turned their backs on convention to start all over again.
It’s a creation story of epic proportions. So, to create the brand’s first-ever bespoke campaign in the market, we decided to tell it.
Directed by Daniel Askill & Glenn Stewart.