Imagined to be Bold
Hyundai
Welcome to the assembly line of the mind
Innovation doesn’t start with cold, hard tech. It starts with imagination.
To launch the Hyundai KONA, we took a trip through the mind of a Hyundai engineer as she imagines a car beyond her wildest dreams.
We didn’t cut-down, we conquested.
The KONA needed to build brand but it also needed to drive sales in an over-saturated market on a race to the bottom.
We identified the most competitive features and technology the old KONA model kept losing to competitors and built unique feature edits.