Imagined to be Bold
Hyundai | KONA launch
Hyundai is known for its innovation - but ‘innovation’ doesn’t just happen. The real magic starts with imagination. From day dream to reality, we uncovered the real design stories of the KONA and took Australians on a journey through the imagination of a Hyundai engineer. Welcome to our assembly line of the mind.
Our film was written episodically. Instead of creating “Cut Downs”, we created five her feature films made for short-form
Director: Toby Pike
ECD: Wesley Hawes
CD: Dave Varney, Damon Porter, Effie Kacopieros
Creatives: Charlotte Berry, Lachlan Rotherham, Gergie Parchert
Producer: Renata Barbosa
Agency: Innocean Sydney
Production Company: Scoundrel
EP: Kate Gooden
Producer: Claire Kelly
DP: Ross Giardina
Wardrobe: Lauren Braken
Talent: Deborah An
Edit: Lucas Baynes @ Arc Edit
Colourist: Fergus Rotherham
Post: Fin Design & FX
Flame Artist: Mikey Brown
Music: Elliot Wheeler
Sound Design: Rumble