The Concentration Test in Disguise

No Ugly | Focus tonic

Are we a nation of goldfish? Stats would suggest…yes. In fact, people only read 50% of articles these days, so congratulations for still being here. To test this theory we conducted a social experiment in a playfully written long copy ad placed in the home of concentration - print newspapers (plus 38,000 other placements). Hidden in the copy was a trip to New Zealand yet a staggering 99.9714231% of people weren’t focused enough to read it.

Transcript here, for thy focused ones.